“Getting people to trade their hamburger for carrots with a bit of lamb requires getting them to think more about the meat they’re eating. “You can relate it to sex,” Fraser says. “If you have it every day and it’s crazy and beautiful, it isn’t meaningful. But if you have it every once in a while, it becomes meaningful.” Fraser, it’s worth noting, is a far better chef than convincing-analogy maker.”—Where’s The Beet? - TIME
Apple’s App Store was a constant source of stress in the development process. Every time another story of Apple randomly booting an app from the store came out, the whole team quaked. The idea that we could do all this work and then Apple could deny the app, or even keep it in limbo forever, made us second- or third-guess every design decision. “Will this pixel hurt our chances of getting accepted?”
Apple is killing the creativity of their developers with the uncertainty of their App store policies. We made it through okay, thankfully, but I can only wonder about how much more interesting the store would be if Apple had given developers a clear list of rules, and promised to stick to it. The Fear, Uncertainty, and Doubt people have about the App Store was entirely optional – Apple brought it on itself, and it’s not going away.