Brandt's Tumblr

"So my pet theory is that if you want to make a lasting impression, then you need to fill up the reader’s second-level cache and start blowing pages (cache elements) out into their long-term memory. If you want to imprint them with something memorable, you’ve gotta flush it to disk. To fill the cache you have to create a story big enough to fill their short- and medium-term memory and start spilling over into long-term memory, at which point you’re guaranteed that some of it will stick. It won’t be just another funny blurb that your reader sees, laughs at, and immediately forgets."

Blogging Theory 201: Size Does Matter—Steve Yegge