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Here’s a thought experiment: Suppose you asked one of the blue-suit solution providers to quote you on building Ravelry or Twitter or Basecamp. What would the costs be like? And how much confidence would you have in a good result? Consider the same questions for a new mobile-network billing system.

The point is that that kind of thing simply cannot be built if you start with large formal specifications and fixed-price contracts and change-control procedures and so on. So if your enterprise wants the sort of outcomes we’re seeing on the Web (and a lot more should), you’re going to have to adopt some of the cultures and technologies that got them built.

ongoing · Doing It Wrong