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"For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.
[…]
Although online advertising for 2009 declined slightly from 2008, it came in at $22.66 billion, the advertising bureau said. Meanwhile, ad sales at major magazines plunged to $19.5 billion, according to Publishers Information Bureau data."
Drilling Down - Internet Eclipses Magazines in Ad Revenue in 2009 - NYTimes.com